Despite some initial consumer confusion about the Samsung Galaxy Note – is it a phone? is it a tablet? – the company now boasts impressive sales of over 5 million units worldwide.
While Samsung started off down a slippery path when they tried – and failed – to coin the catch phrase “Samsunged”, they quickly recovered with the TV spot that clarified the Galaxy Note as a unique hybrid of phone and tablet.
The success of the device can be attributed to stellar marketing and the hugely effective “The Best Of A Phone And A Tablet” commercial, according to Ace Metrix, a television analytics company. The company’s proprietary ranking system called “Ace Score” gave the commercial a score of 686 for the first quarter out of a possible 950, outranking both Doritos and M&M’s which raked in 671 points each.
Ace Metrix CEO Peter Daboll attributes part of the commercial’s success to the eye-catching creative portraying true technology innovations, all without the use of a narrator. He also notes that because “Q1 is arguably the most important quarter for advertising […] it will be interesting to watch how Samsung’s continually impressive ads affect the company’s marks share vis-à-vis competitors like Apple, which, this quarter, did not come close to measuring up to Samsung’s advertising prowess”. With over 5 million units under its belt, Samsung seems to be on the right path to have another successful year.
via Business Wire