According to a report by the Wall Street Journal, Google is planning on giving multiple OEMs early access to the Android OS in order to build Nexus devices that will be sold directly to consumers, without carrier intervention. According to the WSJ, the move by Google is being done to create a unified front with OEMs to take on rivals like Apple and to prevent the carriers from controlling devices.
According to the report, Google will work with as many as 5 manufacturers at a time to create a portfolio of Nexus devices that includes both smartphones and tablets. The devices will then be sold directly to consumers in Europe, the United States, and Asia through Google’s website and maybe even through retailers.
The plethora of Nexus devices will most-likely be available around Thanksgiving and will run on Google’s upcoming version of Android, Jelly Bean.
This is a great plan by Google for a number of reasons. For one, it will eliminate the need for carriers to get involved. When carriers are involved in any Android-related decision making, they only slow things down.
This is also another good move because it will give consumers more choices. At the moment, only one Nexus device is manufactured by one company at a time. If consumers don’t like it, they simply have to wait until the next Nexus device is released. With up to 5 companies releasing Nexus devices, consumers will have options. Don’t like HTC’s Nexus device, try out Samsung’s or LG’s, or Sony’s.
Manufactures will love this because they will get a chance to build Nexus device. At the moment, we’ve only seen two manufactures build Nexus devices: HTC and Samsung. Allowing other OEMs like Sony, LG, Motorola, Huawei, and other to get in on the Nexus game will mean more business for them.
While Google’s plans all sound good on paper, there are still some things that could completely bring this plan crashing. For one, consumers in the U.S. don’t like spending $500+ on brand-new phones. Instead, they’re more comfortable spending $200 and being locked in a 24-month contract that ends up costing more than the phone.
Second, Google tried selling phones directly to the public back in 2010 with the Nexus One, and that didn’t go so well. Recently, they started selling the Samsung Galaxy Nexus in the Google Play store for the low price of $400 for an unlocked unit.
If the public in the U.S. can get away from the subsidized phone-pricing model, and Google can properly sell these Nexus devices directly to consumers, their plan of offering multiple Nexus devices might just work out beautifully. I guess we’ll just have to wait and see how things work out.
What do you guys think about multiple OEMs releasing Nexus devices? Is it a good move or a terrible idea? Let us know by leaving a comment below.