LG to unveil new L-Style line of Android phones at Mobile World Congress

Lg is planning on introducing three new smartphones to the mobile market this year at Mobile World Congress. The three new phones will be part of LG’s new L-Style series of phones. The new L-Style series from LG is the company’s new design identity, which it hopes will set them apart from other Android OEMs. Here is what LG has to say about its new L-Style design identity:

L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.

The first three devices to launch from the new L-Style series will be the LG Optimus L3, LG Optimus L5, and LG Optimus L7. The Optimus L3 will feature a 3.2-inch display and will most-likely be running on Android 2.3 Gingerbread. It is expected to launch in Europe sometime this March.

The LG Optimus L5 and Optimus L7 will feature a 4.0 and 4.3-inch display, respectively, and will both be running Android 4.0 Ice Cream Sandwich. Both phones are expected to launch at some point during the first half of the year, but after the launch of the Optimus L3.

We’ll be sure to bring you more information on these 3 devices as soon as we hear about them at Mobile World Congress.

LG’S NEW DESIGN STRATEGY FOR MOBILE DEVICES TO BE REVEALED AT 2012 MWC

LG Takes Design Philosophy to the Next Level with Line-up of Stylish Smartphones

SEOUL, Feb. 21, 2012 – LG Electronics (LG) makes its boldest move yet in its strategy to attain smartphone leadership with the launch of its new design identity, L-Style, at the 2012 Mobile World Congress (MWC).

The core essence of L-Style involves a timeless design with finer details that further differentiate LG’s mobile devices from the competition. LG’s design leadership has been well established in the past with a successful track-record that includes the Black Label Series phones such as the Chocolate and Shine.

“Design is consistently the top or second most important factor for customers when choosing a mobile phone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.”

L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.

Three new smartphones to be unveiled at MWC will initially feature the L-Style look. The Optimus L3, with a 3.2-inch display, will first launch in Europe this March. This smartphone will be followed by two other devices in the first half of the year running Android 4.0 Ice Cream Sandwich: Optimus L5 with a 4.0-inch display and Optimus L7 featuring a 4.3-inch screen.

Market availability and additional hardware specifications of all three models will be announced at a future date.

Jonathan converted to the Android platform from Blackberry with the original Motorola Droid. He currently has a Samsung Galaxy Nexus complete with Android 4.1 Jelly Bean on Verizon Wireless, a Motorola Xoom, and a Kindle Fire. Besides keeping up with Android news, he enjoys spending time with his family, gaming, reading, and computers. Google+

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