[CES 2014] Pebble launches Pebble Steel, an upscale version of the original smartwatch

There you have smartwatch fans. Pebble announced today the release of Pebble Steel which is an upscale version of the original Pebble watch that we all love–except for “scratchable” plastic frame. The new version will be slimmer and more sophisticated than its predecessor. For this alone, it will cost you $100 more to own it.

My favorite improvement is the inclusion of Gorilla glass in Pebble Steel. It will not be as scratch-resistant as you’ll think it will be but much better than the plasticy first gen Pebble. As far as colors are concerned, it will come in Brushed Stainless steel and Black Matte both paired with matching metal and leather bands.

Pebble says that they’re currently working with partners such as ESPN, Yelp, Foursqaure and GoPro. The Pebble Steel will start shipping worldwide on January 28 and is currently priced at $249 at GetPebble.com.

For more info hit the press release below.

pebble-steel-ces

Las Vegas, NV (January 6, 2014) – Pebble Steel, the premium watch for iOS and Android, is the newest addition to Pebble’s smartwatch family. Proudly announced today just in time for CES, Pebble Steel wraps everything users know and love about Pebble—clear ePaper display, week-long battery life, and waterproof design—into a slimmer, classic form factor. Available now in Black Matte or Brushed Stainless exclusively on getpebble.com for $249, worldwide shipments of Pebble Steel will begin January 28.
“With Pebble, we created an iconic, colorful, and sporty smartwatch,” says Product Evangelist Myriam Joire, “but we wanted to build something even more refined. Pebble Steel cranks the style dial to 11.”
Pebble Steel unites modern technology and timeless design, coming in two finishes: Brushed Stainless and Black Matte. All models are bundled with both a matching metal band and a black leather strap. The Black Matte Pebble Steel is crafted using a process called Physical Vapor Deposition to provide a tactile, deep black finish that’s also ultra-durable. Pebble Steel’s ePaper display is protected by a Corning Gorilla Glass lens with an oleophobic, anti-fingerprint coating. The housing also subtly incorporates a RGB LED light to indicate charge status. Like the original Pebble, Pebble Steel is waterproof up to 5 ATM.
“Our mission is clear,” says CEO Eric Migicovsky. “Create the gold standard for wearables that mesh perfectly with your everyday life, and build the fundamental ecosystem and platform for these devices.”
During CES 2014, Pebble partners Pandora, iControl, and Mercedes-Benz will feature Pebble Steel in hands-on demos of their new Pebble app integrations. These pioneering brands join ESPN, Yelp, Foursquare, and GoPro as part of Pebble’s growing app family, ready to bring tiny moments of awesome to Pebblers’ wrists every day.