Starting on February 12, the fee you pay to upgrade your device on AT&T will be increasing. The upgrade fee will be doubling to $36 from $18. According to AT&T, the new upgrade fee is due to the increase in the cost associated with upgrading to a new device.
Multiple BGR readers have reported receiving notices from AT&T regarding the upgrade fee increase. In a note to dealers, which you will find below, AT&T says ”Because the overall costs associated with upgrading to a new device have increased, effective Sunday, February 12, 2012, AT&T will change its upgrade fee from $18 to $36″.
The change has been confirmed by AT&T. In written response to BGR’s inquiry, AT&T responded by saying the following:
“Wireless devices today are more sophisticated than ever before. And because of that, the costs associated with upgrading to a new device have increased and is reflected in our new upgrade fee…This fee isn’t unique to AT&T and this is the first time we’re changing it in nearly 10 years.”
As one would expect, many people aren’t happy about this sudden increase in a fee that shouldn’t exist in the first place. If you’re an AT&T customer and you want to do something about this, make sure you let AT&T know how you feel by posting on their Facebook wall, expressing yourself on Twitter, and getting in touch with those high up the corporate ladder at AT&T Wireless.
If you recall, a few months ago, Verizon Wireless tried to impose a frivolous $2 fee for those who made their payments online. Its customers weren’t happy about the unnecessary fee and decided to use the internet express their feelings on the situation. A day after the new fee was announced, Verizon decided that it was a terrible idea.
A similar thing was going to happen with Bank of America last year. The big bank suddenly decided that they were going to be charging a monthly $5 fee to everyone who used their debit cards. Once again, people used the power of the internet to get Bank of America to change its mind.
So, if you’re an AT&T user, there’s hope. Contact your local news outlets, write on AT&T’s Facebook wall, start a petition, express yourself on Twitter, and do whatever else you can to let AT&T know that this is a terrible idea.