It looks like the unlimited data plan buffet on Verizon Wireless might just be over for all customers, not just 3G users who are going to be upgrading to a 4G device. Earlier this week, we learned that Verizon was going to be forcing customers with grandfathered data plans to switch to a new tiered, shared data plan when they upgrade from a 3G to 4G device later this summer.
What we didn’t know was if this upcoming policy was going to affect just 3G customers who are upgrading to a 4G device or if it will also affect current 4G customers with a grandfathered unlimited data plan.
Verizon has chimed in on the issue and it looks like it will affect all customers who plan on upgrading in the future, regardless of current device. In a statement released on their website, Verizon said that customers with a grandfathered unlimited data plan would be forced to choose a new shared data plan if they ever upgraded their device. The only way to keep unlimited data will be to by the device at full price.
The full statement posted on Verizon’s website said the following:
As we have stated publicly, Verizon Wireless has been evaluating its pricing structure for some time. Customers have told us that they want to share data, similar to how they share minutes today. We are working on plans to provide customers with that option and will introduce new plans later this year.
When the new options are introduced, Unlimited Data will no longer be available to our customers purchasing handsets and signing a new contract. Customers who choose to purchase phones at full retail price and are currently on an unlimited smartphone data plan will be able to keep that plan. The same pricing and policies will apply to all 3G and 4GLTE smartphones.
We will share specific details of the plans well in advance of their introduction so customers will have time to evaluate the plans and make the best decisions for their wireless service. It is our goal and commitment to continue to provide customers with the same high value service they have come to expect from Verizon Wireless.
So, there you have it, folks. The unlimited data plan buffet is soon-to-be over at Verizon Wireless. If you really want to keep that unlimited data plan, you will have to start buying your devices at full retail price, which means shelling out $500-$700 per device, ouch!
We knew this day was eventually going to come; there was no way Verizon was going to let so many of its customers enjoy unlimited data for $30 while more lucrative data plans were available.
I guess we’ll have to wait until summer to find out what these new shared data plans entail. Who knows, they might actually be good deals. Only time will tell.
In the meantime, enjoy your unlimited data. If you’re one of the many who have been grandfathered into an unlimited plan and would like to keep it like this for at least the next 2 years, you might want to consider upgrading your device before this new policy goes live.
Source: Verizon Wireless