Samsung has announced that they have passed Apple as world smartphone leader in terms of revenue in the third quarter of this year. This news follow Samsung’s impressive quarterly earnings that were announced a few days ago. The Korean phone maker was able to ship over 27.9 million smartphones far surpassing Apple’s 17.1 million shipped iPhones during the last quarter.
Samsung smartphone shipments have risen over 44 percent annually, reaching a record of 117 different products shipped, says Strategy Analytics, a research and consulting firm. According to industry analyst, Alex Spektor, “Samsung shipped 28 million smartphones and overtook Apple to become the world’s largest smartphone vendor by volume with 24 percent market share. Samsung’s rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution. Samsung has demonstrated that it is possible, at least in the short term, to differentiate and grow by using the Android ecosystem.”
This shouldn’t come as a surprise to anyone considering the fact that Samsung’s Galaxy S II lineup has been a huge success worldwide. The upcoming Galaxy Nexus should also help pump Samsung shipments during Q4. Apple should also have a strong quarter with their new iPhone 4S which has already broken record sales. Their declining market share may add fuel to their fire; expect them to intensify their legal opposition to the Samsung’s brand and design following these new reports.