New smartphone buyers choose Android over iOS, according to NPD

NPD, a leading market research company, released their Q4 2011 U.S. consumer smartphone sales data earlier today. According to the date, new smartphone buyers choose an Android device over Apple’s iPhones. Among first-time smartphone buyers, 54% went with an Android device compared to the 34% who decided to pick up an iPhone.

According to Ross Rubin, executive director, Connected Intelligence for The NPD Group, Android’s wide carrier support and large app selection is appealing to new smartphone customers. The fact that the current LTE phones available run on Android made it another favorite among new smartphone owners who wanted speed.

The report wasn’t all about Android though. Apple sold more smartphones than Samsung and LG to become the best-selling U.S. handset brand in the fourth quarter of 2011. The iPhone 4S dominated the charts, outselling the iPhone 4 by 75% and the iPhone 3GS five to one.

Combined, Android and iPhone sales accounted for 90% of all smartphone sales during Q4. Android continued to dominate the market with 48% of total market share during Q4 2011. Overall, sales of smartphones during Q4 2011 increased 18% compared to the same period 2010, making smartphone comprise 68% of the total mobile phone market.

Source: The NPD Group