According to NPD Group, a leading market research company, consumers love bigger smartphones and are not afraid to sacrifice room in their pockets or purses in order to get a better media experience on their mobile device. Consumers are going more after bigger screens on smartphones due to the explosion of mobile content and because of the added room for on-screen keyboards.
Market share of smartphones with a 4-inch or larger display grew to 24% by Q4 2010. The increase in market share was largely due to the sale of popular Android devices such as the HTC Evo 4G, the Motorola Droid X, Samsung Fascinate, Captivate, and Vibrant.
The market share for iPhones and other smartphones with screen sizes between 3.5 and 3.9 inches remained pretty steady. Between Q4 2009 and Q4 2010, market share for these devices increased only 2 percent.
The biggest loser in market share comes from phones with screen sizes smaller than 3.5 inches. Market share for these small phones dropped 27% from the same period. Market share dropped to 36% in Q4 2010 from 63% in Q4 2009.
The data was collected from men and women ages 18 and older who reported purchasing mobile devices. NPD does not track sales of corporate or enterprise phone purchases.